Being neck deep in fruitless tasks is demoralising at best, and over time can leave you feeling depressed and disillusioned with this whole “being your own boss” thing.
When you spend lots of time working on tasks that you don’t enjoy or that you’re not particularly good at, it distracts you from the important work. You won’t have as much time for the work that will give you the financial and personal rewards and results, which were the reason you got into business in the first place. Ultimately, they steal time from that difference you wanted to make when you started your business.
You probably know full well that you need to ditch, decrease, or delegate at least some of what you already do, but it can be hard to know where to start. I mean, who can afford to take the time work all this out right!?
Sister… you can’t afford not to!
But how do you decide what tasks stay or go?
Every now and then I would see someone say "I won't be on Facebook for a while, I'm having a social media detox" and then disappear into thin air, and I'd think "Jammy so-and-so! There's no such luxury for an entrepreneur with their own business."
However, when I had breaks from social media - while on holiday, or on a day when I need to be present and attentive like a training course or family occasion - I would feel a certain sense of relief.
Then one day in Autumn last year, I realised that I was wasting a lot of time getting distracted by my phone and absentmindedly browsing through Facebook and Instagram.