Sara Louise Fox
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Sara Louise Fox, The Feel Good Business Woman

My New Business Direction

Today I shared my new business direction for the first time in an open letter to my community. Enjoy!

Why I Went Quiet + My New Business Direction

Thank you for being patient while I went AWOL for a while. Things have been changing in my little world, and during a transition phase I find it hard to know what to write.

So, I'm writing today because I wanted to let you know what’s changing. Because it will affect the things I write about and the services I offer, which may in turn affect whether you want to receive my emails. So if after reading this you decide this doesn’t resonate, feel free to unsubscribe using the link at the bottom of this email (I’ll miss you, but I won’t take it personally).

You are one of the very first people to know about this next step in my business - I haven’t even got around to updating my website! And I thought that was only right since you’ve been lovely enough to stay with me and keep receiving my emails for this long. Thank you so much for that privilege!

So what’s changing?

You may or may not know that I’m now a qualified Freemind Hypnotherapist and so I’ve been thinking over what I want to focus on and talk about in my business because I LOVE this work and have experienced how powerful it is for clearing the blocks you need to move forward in your business and simply feel good! In doing this work I have a new mission:

"To facilitate the business journey for entrepreneurial women who want to freedom from the blocks that have been holding them back from truly having the confidence, clarity and courage to take the next step in business and life."

I love that word “facilitate” because it simply means to help make something easier. And freedom has always been one of my top core values. So that's my new purpose: facilitating freedom 🙂

I’ll still be talking about feeling good, but I’ll be going deeper, because to really feel good you need to be free of the “stories” you may be telling yourself that stop you from feeling good. Because we all have stories that we decided (consciously or unconsciously) were true at some point in the past, most likely as a child. These stories may include:

  • Having more than you need is greedy.
  • Rich people are bad or even evil.
  • Business people are unethical
  • You can’t have love and money.
  • You can’t have a successful business and a happy family.
  • More money = more problems.
  • Being an entrepreneur or working for yourself is unsafe/risky/dangerous.
  • Life is hard.
  • Business is hard.
  • You have to work really hard (and long hours) to create a successful business.
  • You don’t deserve success/happiness/wealth.
  • And more!

Of course, you might not be consciously thinking these things. They are likely to be playing out in your life in various ways, such as:

  • Self-sabotage in all its forms.
  • Not being able to get past a certain income ceiling.
  • Procrastination on the truly important work.
  • Not looking after your health, which in turns mean you don’t have the energy and focus you need to be and do what’s needed in your business and life.
  • Wanting to take a specific action in your business but something’s stopping you (and you can’t quite put your finger on it).
  • Fear, for example, of public speaking, being visible, being seen on video, being rejected, being judged, failing, succeeding.
  • Getting caught up in “busyness” and feeling like you can’t stop being busy for long enough to do what you really need to do for your business.
  • Not charging enough.
  • Working in ways that you don’t enjoy.

Do any of those sound familiar? Or has something else popped into your head?

Would you like to be able to change these unhelpful behaviours and patterns?

I now have the tools to help make it easier to turn these behaviours and patterns around by helping you to identify the underlying thoughts, beliefs and emotions that are causing them. Then we can install new, more helpful and resourceful versions that will empower you with the clarity, confidence and courage you need to help you to create a successful business that you love, and have a fun and fulfilling journey too.

Do you like the sound of that?

If so, and you’d like to explore this further to see if I’m the right person to help you, I’d love to offer you a free Discovery Call.

In the call, you’ll get clear on what’s holding you back right now and what needs to happen in order for things to change. Then, if I think I can help, we’ll talk through possible next steps so that you can decide if working with me is the best next step for you. And if you decide not to work with me, that's cool too, you'll still leave feeling more confident about what the next step should be, so that you are more likely to make it happen.

Click here to book your Discovery Call.

Why now?

I know that summer is a time when you might normally be winding down, perhaps you’re planning to spend more time with the family or perhaps your own client work tends to get a bit quieter at this time of year. So you might not be doing so much work on or in your business.

But I believe that makes it the perfect time to work on yourself.

By doing this work over the course of the summer you are more likely to get back to business in September feeling your best, knowing that you’re in a better place to move forward, and in the right direction for you. Rather than just getting caught up in the “busyness” again.

I can’t wait to speak to you. Click here to book your Discovery Call.

And if you have any questions, just hit reply to this email - I'd love to hear from you 🙂

With love,


P.S. If anything resonated with you in this email, please don’t hold back! Click here to book your Discovery Call (and remember there's no obligation).

Design Your Ideal Day

Design Your Ideal Day

So, I didn't quite manage to get a blog out last week, but I'm not sorry, because the day I had scheduled in to write the blog turned out to be my ideal day. You know the kind, one of those days in my business that feel a bit magical. 

I went to The Joy Coach, Lynn Hord's, Joy Jam Sessions networking event. This was followed by a good few hours of "unofficial" networking. Then in the evening as I was approaching my parent's house, I caught my mum on her way out of the door on her way to see a friend of ours in a local production of a musical. When asked if I wanted to tag along it was a no-brainer!

Why am I telling you this? It's not just an excuse for not having written a blog last week (honest!) but I wanted to share it with you because 
I'm hoping it will inspire you to design your own ideal day too...

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6 Mistakes That Stop You Feeling Good

10 Mistakes That Stop You Feeling Good

If you're struggling to make "feeling good" the norm rather than the exception, don't worry. It is possible to feel good more of the time but you may have got into some bad habits. To begin turning things around, have a read though these 10 mistakes and see if any of them resonate. I'll share some next steps at the end of the blog. 

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The Problem with Positive Thinking

The Problem With Positive Thinking

In the middle of the semi-circle of chairs, directly opposite our facilitator, I sat in floods of tears with 15 pairs of eyes on me. It was day 4 of the training, and it was only the day before that I had been waxing lyrical about how amazing I felt and how my heart was so open and the world was so wonderful and colourful and bright... I had been a virtual paragon of positive thinking. So what happened in that 24 hours to turn me into a wet mess?

If you find that you try all the positive thinking and law of attraction stuff, but only get so far before you start behaving in a way that is so not aligned with where you want to be, then you might have the same problem I did. Because you can do all the positive thinking in the world, and spout affirmations till the cows come home, but if you haven't done the deep diving into your emotions - the subconscious "baggage" that weighs you down whether you know it or not - then it might help for a bit, but the results will not be very long lasting.  

It might even feel like you're wearing a mask of positivity when, inside, you just want to scream into your pillow or cry in a corner.  The funny thing is, I needed to turn into a wet mess in order to remove my mask and really allow me to move forward in a positive way. 

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Laughing, colourful woman

Are You Having Enough Fun?

Making Fun "Business As Usual"

Do you every feel like you are taking life and business a bit too seriously? Does it sometimes seem like laughter and lightheartedness are relegated to the weekends (assuming you give yourself a weekend)? Do you have a slight sense of dread when Monday morning comes around... and then feel a bit guilty because that's not how you're "supposed" to feel when you have your own business?

Well don't worry, you're not alone. I know that there were periods in my business life when I took things FAR too seriously. And it's a trap you can fall into all too easily - after all, there's just so much to DO! 

But it IS possible to, not only make more time for the fun stuff, but also to make it a part of your business so that you get joy out of working on and in your business too. and I believe this is actually essential for you AND your business. So today I'm not only sharing why it's so important to have fun, but also four ways to make fun part of your "business as usual."

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How can you find an extra hour a day?

Could You Find An Extra Hour Every Day?

Do you feel like you don't have enough time in your day for the things you have to do, never mind the things that feel good? Does the idea of having an extra hour feel like you'd need some kind of time-travel machine to make it happen? 

Since time is the top obstacle busy business women tell me is stopping them from doing the things that feel good, I have a little challenge for you. If you find yourself regularly saying you're too busy, or don't have enough time, I'm inviting you to challenge yourself to find an extra hour in your day. Will you take up the challenge?

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Sara Louise Fox, The Feel Good Business Woman

My First Quarterly Feel Good Business Review

Can you believe that a quarter of the year has passed already? It’s officially Spring, the clocks have sprung forward (here in the UK), and Easter has been and gone - even if there are a few Easter eggs still lying around. I thought I’d take the chance to take stock and reflect on how the year is going so far.

One of my clients - Business consultant, Denyse Whillier - swears by her quarterly business review as a cornerstone that helps her make consistent progress in her business, so I thought I'd follow her lead. However, rather than going for a business review in the traditional sense - this being The Feel Good Business Woman and all - I’ve decided to focus on the 7 feel good factors that are important to my personal business journey: fun, freedom, fulfilment, finances, vitality, connection, and balance (not in order of priority).

Today I'm sharing my quarterly review with you, in the hope that it will inspire you to do the same so you can ensure that you are consistently making progress towards having a feel-good business. 

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3 Ways To Feel Good In 3 Minutes (Or Less)

“I just don’t have the time.”

This is the #1 objection I hear from female entrepreneurs when I ask about doing the things that feel good. But I’m here to tell you that it doesn’t always need to take lots of time to give yourself a lift, refocus yourself, and start feeling better.

A quick fix might be just what you need, especially on those days where you are stressed, overwhelmed and exhausted, but stopping completely isn’t an option because there’s still lots more to get done before the end of the day and you’re on a deadline. When you find yourself in these situations, I recommend a three-minute pause to just shift your state (physical and mental) and reset yourself.

Here are three ways to feel good in 3 minutes (or less), all of which have been proven to reduce stress and boost the feel-good chemicals and hormones in your body. But I know you’re short on time, so I won’t get into the “science bit” today.

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The Lazy Guide to Affiliate Marketing Bootcamp

Can Making Money Be Easy & Fun?

I’m a great believer in making business easier and more fun. After all it’s my mission to help as many women in business like you to enjoy the business journey and make time for the things that feel good so that you can avoid burnout and keep going to make your difference in the world. One of the things I’m looking into right now is affiliate marketing.

I don’t mean the icky, in your face, ram it down your throat, affiliate marketing that might spring to mind. I mean simply sharing things that I love, that have genuinely helped me and/or my friends in our lives or business, and getting paid for it. Most of us do that quite naturally, so why not get a share of the profit in return?

As Elizabeth Goddard says (I’ll introduce her in a moment): “Affiliate marketing is the ultimate form of passive income.”  And I’m inclined to agree.

I’m not about to start giving you lots of tips on how to do affiliate marketing, because I’m only just starting my journey and learning how to do it myself. But I want to share a quick and effective way that you can learn about it for yourself so that you can give it a go and create another stream of income.

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Back to basics of self-care

Back To Basics On Self-Care: Boost Your E.N.E.R.G.Y.

I’ve just got back from a short holiday in Spain where I enjoyed some time soaking up the sunshine, relaxing and exploring a new city.

For me, getting away for a break on a fairly regular basis is essential for replenishing and recharging my energy, which is one of my basics of self-care. However, when you have your own business, it can be easy to get caught up in the busy-ness of it all without giving yourself a break, which can easily leave you functioning on the brink of burnout.

My energy level is the main indicator I use to know if I’m meeting my basic self-care needs. If I’m feeling low energy, I know I need to do something (or stop doing something) so that I can boost my energy. If my energy is high and I’m feeling good, then I know I’m on the right track. So today I’m sharing my 6 non-negotiables when it comes to self-care, which very helpfully spell out the word ENERGY.

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